Online Power Marketing Tools

Affiliate Marketing Secrets

July 25th, 2010

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Winning Affiliate Marketing Strategies

Affiliate marketing is by far the fastest way to get started earning a living online. This is when you refer traffic to someone else’s product sales page, they make the sale and deliver the product, and you keep 50% or more of the sales

These are a some of the benefits

  1. You can start almost instantly with no up-front costs and no need to create a product, craft a sales letter, develop the website, create marketing materials, or do support, billing and maintenance.
  2. You have basically zero investment of your time because they handle the billing, support, maintenance, etc.
  3. Your efforts are risk-free, because the product owner has already done all the research , development and testing. So if you send visitors you will get paid.

There’s no denying that these benefits make affiliate marketing the best thing going!

The downside is…

After all your hard work of generating traffic to the sales page, you will never see any of those visitors again. Less than 10% of the visitors your send will actually buy the product. The 10% or less that make a purchase now belong to the product owner. She can sell them additional products, but you can never sell to them again.

What’s the solution?

What you need to do is capture the contact info of your visitors before sending them to the product website. By getting their contact info, you can follow up increase your odds of making the sale by sending them back to the product owner’s website multiple times. And if you’re really on top of your game, you’ll then send to a content mini-site in between.

Here’s what these affiliate marketing strategies will do for you:

  1. Owning a list of potential buyers gives you the ability to market additional products at the push of a button.
  2. You’ll be warming them up by providing valuable information and then casually linking to the product sales page in the context of this information.

Here’s what you’ll need to create affiliate tools like this:

  1. A lead capture page, preferably with video
  2. One or more content-rich “warm up” pages
  3. An email series with at least 5 high-quality content emails

Instead of sending visitors directly to the product sales page, you’ll send them to your lead capture page first. Your squeeze page adds your visitors to you autoresponder. This is how you start building your list, and at the same time begin sending them useful information. After subscribing them to your email list, it redirects them to your content mini-site.

The content pages provide valuable information for your visitors and make them more receptive to the sales message that you’ll link to from inside the content. And at the same time, the email series begins following up with them to get them back to the sales page, in case they don’t buy on the first visit.

All of this together increases your chances of making the sale by up to 500% so it’s well worth the effort of setting it up. After setting it up, you simply send visitors to your squeeze page instead of the sales page. And the rest runs on auto-pilot.

If you don’t have the time or expertise to set it all up yourself, you can use something like Affiliate Silver Bullet. With a service like that, you don’t have to do anything. They make the video, build the squeeze page, write the email series, develop the content mini-site, etc. And then just give you a finished package. The major benefit of using a service like this is that you can get started right away, and for a whole lot less than it would cost to do it all yourself. The downside is that other people will be using the same affiliate tools as you. But the internet is pretty big, so this isn’t much of a concern.

Another way to accomplish this is to hire “outsourcers” through a website like Elance to build and put your system together for you. The important thing is that you start using affiliate tools like the ones described here right now! Otherwise, you’re wasting your time and money.

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