Get indexed, get ranked, get traffic

No one can deny that you need traffic to your website in order to succeed online. And the best kind of traffic is free traffic. And where’s the best place to get free traffic? Google and other search engines.

How does free search engine traffic work?

This is something you’ve experienced first hand countless times. You load up Google or another search engine. Enter the words you’re interested in. And then you visit one or more of the sites that show up. That website owner has just enjoyed the benefit of free traffic. What need to figure out is how to get you free traffic.

Most people only click results from the first couple pages. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.

This means that to get any real traffic you need to be on the first page in Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…

What is SEO?

Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The intricate formula Google uses to figure this out is really only known by Google. There are several factors that we do know.

Getting indexed

Before you can get ranked, Google has to first know your site exists. This is called getting “indexed.” When your website gets indexed, Google stores information about it in their massive database.

To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Google will actually follow the links on sites it already has indexed to find new sites and index them.

A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. So any new links will be followed right away.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

The 3 factors in getting ranked:

• Content
• Links
• Activity

Optimized content

This is the SEO you do on your site itself. And it means that the content on your page matches the keywords you’re targeting. Clearly this article is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. Another reason is because there are related words, like website traffic, too.

The title of the page, the domain name and other pages on your site are also important. Each of these plays a roles in Google determination about your site.

Link juice

Next, you need to pay attention to the links to and from your site. The links coming in and the links going out are included in this. It’s very important that you have more links coming in than you have going out. So the number of inbound links is important.

One great way to get lots of inbound links is through web 2.0 sites. With this strategy what you do is write an article about the topic you’re targeting. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. The more sites you can do this for, the more links you’ll get back.

Getting activity

Finally, we know that Google gives you credit for the activity on your site. Static pages that just sit may rank at first, but will fall off over time. Google expects you to be updating your site regularly. You can do this with RSS feeds and news posts.

But the best way is with active discussions on your page itself. This means you need to get real live people to your site, as well. An easy way to do this is from forums.

What you need to do is sign up with several forums in your niche. And post their often. And link back to yourself in your signature file. This generates even more links back to your site. And it will also get real visitors to your site.

Conclusion

All of the above is important. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And posting your content all over the web is time consuming. Which means you probably won’t end up doing it.

The good news is that there are automated software programs out there that will do this for you. So, use your time wisely and automated to tedious tasks. Otherwise, you won’t do it at all. By taking these steps you practically ensure you’ll get free traffic from Google.

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