7 reasons why you MUST have your own info product
Answer this question: What’s the most common reason people get online each and every day? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! OK, so what’s it to you? This quest for information is an opportunity for you to fill a need. And if you do it right . . . to make some money along the way.
Info marketing explained
This is by far the simplest business you can start. You create a product that provides information. And then sell it to people who want to learn the info in it. Pretty simple, wouldn’t you say?
But how does it all work?
OK, the concept is simple. In order to be successful people need to want the information you’re providing. So step one is to discover what kind of info people want. How do figure that out?
One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and you’ll get a good idea of the kinds of things people need help with. Your goal is to find a common problem. That people are having trouble solving. Then just give them the answer in your ebook.
Power tip
If you’re worried about how to write and ebook. Put it this way: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Just try to write one or two articles a day. And once you have bunch of good ones, flesh them out, add to them and put them together into an ebook.
OK, what’s so hot about digital products? Interestingly enough, we’re back to the name of this article How about 7 reasons why:
1. Simplicity and ease
An info product business runs on auto-pilot. And your customers need very little support. Which means there nothing for you to actually *do*. It really is like and automatic money machine.
You have no physical inventory. You never have to deal with shipping. It’s digital.
2. Product combos
When you have a created a few information products. You can just combine them into a more expensive product. It’s nothing to combine the content from several ebooks. Then you can sell it for a lot more. There’s greater perceived value in a single big course. Versus multiple smaller ones.
3. Resale rights
When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you’re selling the same product . . . but for 3 times the price for the rights!
4. Leverage
Leverage means doing something once and reaping multiple rewards. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.
5. More leverage
Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. They can be free or low prices. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…
6. An army of affiliates
This one is huge. If you’ve got products you own. Other people can become your affiliates. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You’ve got to have your own products to have affiliates.
7. JVs
I’ve saved the best for last. Setting up joint ventures is the fastest way to gain success. Period. That makes this is the biggest reason for creating your own info products. Without your own products, you can’t do JVs.
Summary
If you don’t want to sell digital products by now, then you’ve probably been sleeping. With your own info product you can write your own ticket. Because it’s your business and you control it. So just get started:
- Head over to Yahoo! answers
- Find out what people need to know
- Start writing
Information product development really is that simple. Before you know it, you’ll have your own info product.
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